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Comprehension Process Infographic

Comprehension Process: Understanding How We Recognize Things from A Marketing Student.

What is comprehension: When talking about marketing it is the understanding a consumer has about the given stimuli. What goes into making people understand a message or a product. The factors will be broken down and between things, we consciously notice, as well as things that may be more unconscious. There are three main factors …

Glass Coke bottles

What The Coke Coca-Cola Article From The Content Marketing Institute Made Me Realize

So today for my Content and Copywriting course, I was asked to look at the Content Marketing Institute’s article called Go Behind the Scenes of Coca-Cola’s Storytelling. Which as the title alludes to talks about how Coke comes up with their ads and why they choose to do it this way. Then as I am doing …